Capital advisory for technology companies

A smarter way for technology companies to raise institutional capital.

ELO prepares the company, identifies relevant investors, manages outreach, and coordinates the raise through closing. Proprietary market data and media execution are part of the process.For U.S. software and technology companies.

01Why ELO

Research, investor outreach, and media in one team.

ELO uses proprietary research systems to map investors and transactions. The same team prepares the materials, manages outreach, and runs media when it supports the raise.

2,400+

Institutional investors and capital providers tracked through ELO's research systems

$8.5B+

Capital transactions advised by ELO's team

$400B+

Cumulative capital requirements entered into ELO's pipeline

02 · Who we work with

We advise U.S. software and technology companies raising capital from institutional investors.

We focus on companies with a working product, customer demand, and a clear plan for the capital.

Technology focus

03 · 01 / 03
01 / 03 · AI software

AI software
companies

Companies selling AI applications, automation tools, voice products, developer tools, or data products.

Two developers working through code together in an open-plan officeAI Applications
Robotic arm running an automated process in a laboratoryAgentic Workflows
Studio microphone on a boom arm in a minimalist recording boothVoice & Speech
Developer at work across a laptop and a second displayProductivity
Engineer supervising robotic machinery on a factory floorVertical AI
Close-up of syntax-highlighted code on a monitorDeveloper Tools
Illuminated server racks in a data centre aisleData & Automation
Developer writing software across dual monitorsIntelligent Software
02 / 03 · Software and SaaS

SaaS and software
companies

B2B and consumer software companies raising capital for product development, hiring, sales, or distribution.

Team working together around laptops in a modern officeEnterprise SaaS
Colleagues reviewing charts and laptops around a meeting tableCollaboration
Tablet and screens showing a connected business workflowWorkflow Software
Dual monitors showing terminal output in a darkened roomCybersecurity
Software engineer writing code in an open-plan officeDeveloper Platforms
Tablet displaying an analytics dashboardData Products
Hand holding a smartphone showing an app interfaceConsumer Software
Laptop and notebook on a desk beside a plantBrowsers & Workspaces
03 / 03 · Industry software

Software for
established industries

Companies building software for finance, education, healthcare, commerce, manufacturing, logistics, real estate, and other large industries.

Contactless card payment on a countertop terminalFinancial Technology
Student working through an online course on a laptopEducation Technology
Laptop and phone open on an online storefrontCommerce Technology
Diagnostic scans displayed across clinical monitorsHealthcare Software
Robotic arm moving crates in an automated warehouseIndustrial Software
Touchscreen navigation display in a vehicle at nightMobility Software
Wind turbines and solar arrays across an energy farmClimate Software
Glass towers reflecting daylight in a city skylineReal Estate Software
04 · What we do

We prepare the company
and run the raise.

ELO handles the work between signing the engagement and closing the transaction.

01 · Position the company

Set the case for investment

We define what the company does, why customers buy it, how it makes money, what supports growth, and what the capital will fund.

What this gives youA clear explanation of the company, the opportunity, and the raise.

02 · Prepare the raise

Prepare the company for investor review

We prepare the deck, financial model, cap table, use-of-proceeds schedule, management materials, and data room. We check that the numbers and claims match the company's records before anything is sent to investors.

What this gives youA complete investor package with consistent numbers and supporting documents.

03 · Research investors

Build the investor list

We use ELO's research systems and industry relationships to identify institutions that invest in the company's sector, company profile, transaction structure, and geography. We record why each investor is on the list.

What this gives youA ranked investor list and outreach plan.

04 · Run media

Prepare the company's public story

When media is part of the engagement, ELO develops the messaging, produces the content, and manages distribution.

What this gives youApproved company materials and a distribution plan.

05 · Contact investors

Manage investor outreach

We send approved materials, schedule meetings, track questions, collect feedback, manage follow-ups, and compare proposals. Management receives a current status report throughout the process.

What this gives youA documented process with clear next steps for every investor.

06 · Diligence and closing

Manage diligence, terms, and closing

We coordinate investor requests, the data room, financial and legal diligence, term-sheet comments, closing documents, and the closing checklist with management and counsel.

What this gives youA current list of open items, owners, and deadlines through funding.

05 · Contact

Tell us about the company and the raise.

We review the company, the proposed transaction, and the available materials before confirming whether ELO can take the engagement.

Book a confidential call
Team profile

ELO Advisors

Capital advisory

Leadership across selected capital-advisory mandates.